Elham Afzali

• Design CRM, and create social e_commerce the feautures like become seller,bnpl and.. and document transfer across 2 sprints, cutting processing time from minutes to seconds. • Redesigned key website pages in Figma, improving navigation flow and visual hierarchy. • Created a crypto exchange interface from scratch with full rebranding, boosting accessibility anconversions. • User testing and refined prototypes, cutting task completion time by 10%.

• Led redesign of office automation system, implementing features like user delegation, folder creation, and document transfer across 2 sprints, cutting processing time from minutes to seconds. • Collaborated with dev teams via Jira to integrate UML diagrams, resulting in seamless workflows and 40% fewer user errors.

Developed web/app solutions for taxation compliance, creating wireframes and high-fidelity prototypes that simplified reporting interfaces for 10,000+ users. Analyzed user pain points through interviews, driving design iterations that improved data accuracy and reduced compliance errors by 35%.

Designed kids' store app for point-based purchases and financial literacy, facilitating 20+ focus groups with children/parents to build personas and wireframes. Gathered stakeholder feedback to refine features, enhancing parent-child interaction and increasing app adoption by 50% in beta testing.

Partnered with design services team to map pain points and redesign sales processes using UML activity diagrams, simplifying manager workflows for service centers. Delivered prototypes that aligned business requirements with user needs, shortening sales cycles by 20% through optimizations.

Prototyped MVP for Booke app, accepted into Science & Technology Park and Ham-Ava Accelerator; assembled team and iterated for 13 months before pivoting.

Engineered dental chair prototype, securing internal bronze award and Ideabazar acceptance with comprehensive business model and value proposition.

• design research for service, conducting user interviews to inform iterative